SEO in 2014Search Engine Optimization (SEO) has evolved and matured. It is still an effective online marketing strategy for most businesses today.

The following are the top SEO best practices to use to get the “hits” on your website that you’re looking for.

  • Don’t use spam anchor text. Anchor text appears in highlighting within a hypertext link.  Marketers often insert desired keywords in anchor test.  However, the newest Google algorithms have put a stop to this.  Anchor test can actually backfire on you.  So ensure you don’t use it.
  • Differentiate your business to stand out. Make sure you stand out from the crowd.  Bring something new to your prospects.
  • Get your “peeps on board with your SEO goals. Work closely with employees to ensure they buy into your business goals.  Get them “on board” to ensure they support your efforts.
  • Vanity be gone. Stay focused on your business goals, and nothing else.
  • Watch out for links.  Focus on your SEO strategy, and consider the tactics you use.  Your site should generate links on its own without having to go after them.
  • Be the solution.  Answer your customer’s questions. Interact with them.  Provide solutions to their dilemmas.  It sounds simple, and it is.  But it’s effective.

For an in-depth explanation, or for more information about how to use SEO tactics effectively, contact Fuelled Networks at (613) 828-1280, or info@fuellednetworks.com.  We’ll be happy to provide you a no cost, no-obligation consult.

Ernie Sherman

I have a strong passion for helping Ottawa Businesses, Entrepreneurs and professionals to become more productive and successful while allowing them to feel at ease and secure when it comes to their Information Technology needs. As the President of Fuelled Networks since 1998, I specialize in providing no-nonsense flawless and prompt technical support to Ottawa businesses, with in-depth consulting on Fortinet, Microsoft, Microsoft Cloud Stack and security. I strive to help businesses to succeed and take great pride in building long-lasting positive relationships and taking on a strong leadership role within the Ottawa community.

Published On: 28th April 2014 by Ernie Sherman.